Two business cards for Tidy Books, a bookkeeping service, one orange and one white, held by a person wearing a yellow blazer and jeans, seated on a green chair with wooden legs.

Tidy Books

SERVICES
Brand Transformation
Squarespace Website

INDUSTRY
Bookkeeping + Finance

A stylized white logo on a brown background featuring a central circle with two curved shapes beneath, resembling a person with arms raised and surrounded by three smaller circles.

About the Brand

Tidy Books is a professional certified bookkeeper helping incorporated businesses get control over their finances. Ana, the founder, came to me to create a clean yet quirky brand identity that established her as not only knowledgeable but also fun, warm and supportive.

Two smartphones lying on a white surface, one displaying text about a bookkeeper and the other showing a segment of a person in a yellow coat, with part of the text "MEET THE TIDY BOOKS TEAM".
A tablet displaying a website with an article and images of women, placed on a white surface with geometric white blocks nearby.
A white background with a large white note card that has the words "tidy books" in brown font. There is an orange envelope and a partially visible white piece of paper or card on the surface.
A woman dressed in business casual attire, sitting on a green velvet chair with gold legs, is partially visible with her hand resting on the chair, next to a large olive green vertical banner with white text about professional bookkeeping services.