tidy books
Services:
Art Direction, Branding, Website & Social Media Design
tidy books are professional certified bookkeepers helping incorporated businesses get control over their finances. Ana, the founder, came to us to create a clean yet quirky brand identity that established her as not only knowledgeable but also fun, warm and supportive.
The Vision
To strike a balance between quirky charm and polished professionalism, we went with a bold, personality-packed font for the primary logo, complemented by a versatile abstract icon used throughout the branding and website. Pairing a retro serif and modern sans-serif font infused nostalgia and playfulness into the brand while remaining grounded. The earthy colour palette adds warmth and sets tidy books apart from the industry norms of blues and reds.
