Farkhunda Muhtaj

PROJECT
Brand Design Intensive & Web Design Intensive

INDUSTRY
Global Speaker, Social Activist & Professional Speaker

MOOD
Bold, strong, feminine, inspiring

BRIEF
Farkhunda Muhtaj is an Afghan-Canadian football luminary and social activist who unites the worlds of sport, education and humanitarianism.

Farkhunda came to Ellen Dawn Design to help her build a brand that felt professional, impactful and truly personal to establish her as a leader in the multitude of things she does both personally and professionally.

The Vision

In the discovery phase, we found that while Farkhunda needed a brand that was strong and bold, she also wanted to show her softer feminine side. We did this by bringing rounded letters into the logo and a deep and layered colour palette.

Thank you so much for creating something so unique that I will forever cherish.

I enthusiastically endorse Ellen for any personal branding projects. Working with her was an exceptional experience from start to finish. Ellen crafted my personal brand and website with remarkable speed, demonstrating unparalleled care and professionalism every step of the way. I couldn't have asked for a better logo! Throughout the process, Ellen remained incredibly flexible, understanding, and supportive. Thanks to her dedication, she brought an incredible project to life—one that I am immensely proud of and truly cherish.

Farkhunda Muhtaj