Circe Wellness
Modern Supplement brand
INDUSTRY
Health + Wellness
WEBSITE
circewellness.com
SERVICES
Brand Transformation
Shopify Website
Custom Packaging
[ BRAND STORY ]
“Supplements should be transparent, trustworthy, and beautifully crafted.”
Frustrated by ineffective products, confusing claims, and uninspired design, founders Amy—a Naturopathic Doctor—and Christie—a Marketing Expert—joined forces to create a brand that takes the guesswork out of supplements. Instead of requiring multiple pills throughout the day, they set out to build a line designed to fit seamlessly into their customers' lives, making it easier to prioritize health without compromise.
Their first product, an electrolyte powder, was formulated to support hydration while being genuinely desirable to drink. Their keystone product was named Rich Water, acting as an invitation to be truly rich in health.
Together, we developed the brand identity, packaging system, and Shopify website. The goal was to create something chic with serious shelf appeal—a brand that stood out in a crowded market while feeling effortless and desirable.
We crafted a bold, colourful packaging system that feels truly unique and instantly recognizable. The visual language is editorial in spirit, playing with typography, dramatic scale, and strategic pops of accent colour to create energy and movement across the line.
To bring the brand to market, we designed and built a custom Shopify site—engineered to educate customers on the formulations and benefits while offering a seamless, elevated path to purchase.
[ THE PROCESS ]
