Circe Wellness

About the Brand

“Circe was born from a clear belief: supplements should be transparent, trustworthy, and beautifully crafted.”

Founders Dr. Amy Morrison and Christie Pelehos set out to disrupt the industry with a brand that not only delivers real, science-backed results, but also looks chic on your nightstand. Together, we crafted a thoughtful brand identity, elevated packaging system, and a digital home that reflects Circe’s ethos: luxurious, empowering, and rooted in transparency. The result is a brand that feels as good as it looks, inviting confidence, connection, and joy in every moment of the wellness journey.