Ayele

BRIEF
Ayele is a social enterprise that curates quality handmade accessories from around the world. They are committed to sourcing eco-friendly and sustainable products that support fair trade for their artisans.

PROJECT
Full Brand Design, Full Website Design & Packaging Design

INDUSTRY
Ethical Jewellery Brand

MOOD
Earthy, ethical, bold, inspiring

The Vision

Mihret, the Founder of Ayele, came to me for a cohesive brand that was culturally inspired, vibrant, and timeless. We wanted to design a truly meaningful brand infused with love. To do so, we crafted an abstract A inspired by the shape of the East African coast, representing the communities the brand supports. The warm, earthy colour palette reflects the brand’s connection to the planet and all of its people.