Ayele is a social enterprise that curates quality handmade accessories from around the world. They are committed to sourcing eco-friendly and sustainable products that support fair trade for their artisans.

Ayele

Services:
Branding, Website & Packaging Design

The Vision

Mihret, the Founder of Ayele, came to us for a cohesive brand that was culturally inspired, vibrant, and timeless. We wanted to design a truly meaningful brand infused with love. To do so, we crafted an abstract A inspired by the shape of the East African coast, representing the communities the brand supports. The warm, earthy colour palette reflects the brand’s connection to the planet and all of its people.